Dont Be Boring

The hidden genius of new Oreo flavors

Why Dream's face reveal ruined his brand

How Netflix's Kaleidoscope got everyone talking

The marketing genius of Spotify Wrapped

What Payless can teach you about branding

Influencing people into paying $600+ for their $20 shoes

How SBF crafted his story to manipulate you

How to use short attention spans to your advantage

Cognitive biases that influence people to buy

How to build habit-forming products

Lessons from "Hooked" and "The Power of Habit"

How gen-z is ending the trend of minimalist branding

I've written copy for tech companies like Zoom, Slack, and Drift. Here's my framework for writing captivating hero sections.

How Gas app went viral and made $1M in 3 months

The marketing genius of Liquid Death

How they stood out in a boring market to grow to $700M